What would you do if you were Oprah

post from TV Squad on 15 November 2009 03:07:00 PM. © TV Squad

oprah_winfrey_head There's a lot of speculation in the biz about what will Oprah do next. The daytime talk show giant supposedly made up her mind recently and decided that her syndicated show, The Oprah Winfrey Show, would end its run in syndication and move to OWN, the Oprah Winfrey Network (formerly Discovery Health). An official announcement is anticipated before the end of the year, but is that really was Oprah has decided? Nobody knows for certain.

There are pros and cons on either side. The companies that syndicated her talk show stand to lose a significant asset if she wraps up the current incarnation and abandons the market. Think of all those afternoon hours around that country that count on Oprah at three or four o'clock, or the morning slots where Oprah leads in to noon newscasts. Companies like CBS Distribution and the Tribune Company have feasted on the robust ratings Oprah has consistently delivered.